Being a professional in the marketing space has taught me a thing or two. I’ve learned everything from Instagram marketing to SEO. There is so much possibility when it comes to getting your music out there.
I want to help my fellow creatives and help you learn how to market your music, so that it gets seen by the world like you deserve it to!
Check out these tips for promoting your music 🙂
1. Optimize YouTube
YouTube is an untapped marketing goldmine. Good news for you, because YouTube is made up of mostly music anyway.
YouTube is used as a search engine, just like Google is, but with wayyyy less competition.
To optimize your videos in YouTube, make sure you have a really good description attached to your video. And not just “here’s my latest song.” You need to put a good description, filled with keywords.
You should put what genre the song is, maybe what the song was inspired by, and a little snippet about you.
When a user on YouTube views a song similar to yours, YouTube will put your video on the right hand sidebar and recommend your video to them. This is why a good description is key.
Tags are also huge on YouTube. You will want to put relevant tags on all your videos. Aim for 20 tags. This is another way YouTube knows to recommend a video to someone.
2. Facebook Ads
What most people don’t know is that a Facebook ad is one of the coolest things you can do with marketing. This is because of how highly targeted you can make these ads.
Now, full disclosure, it’s going to cost you.
So, if your budget is limited, I would recommend using another marketing strategy.
The way the FB algorithm is set up, ads are the only way to get your page’s posts in front of people.
That’s why they are so powerful. Facebook is smart.
They know that if FB users see a page’s post directing them to the page’s website, the users will likely leave Facebook.
Facebook doesn’t want that happening, so they make you pay for the ads.
Targeting Facebook ads is a strategic process. Let me break it down for you. The target options are:
- Behaviors (buying habits off of FB)
- Interests (pages they have liked)
Let’s say you are playing a music festival in a certain town. You want to show the people going to the festival your music beforehand, right? Right. So, let’s target ages 18-26 who live in that city. You invite them to like and check out your page, so that they’ll come to your set during the music festival.
Using FB ads to get exposure will be your bread and butter. The goal is to build your FB likes, which drives people to the music profile you have linked there. Your SoundCloud will gain so many more followers, song reposts, and song likes.
This is only the beginning of all of the possibilities of Facebook ads. There are so many avenues you can take with them!
3. How to Promote via Twitter
Did you know there are these things called twitter chats? If you don’t know what they are, they are basically a conversation about one topic via one hashtag.
You can have conversations with people all over the world about one topic. And if there isn’t a twitter chat already about your topic, you can start one!
Provide value to others in the conversation by replying to them with the hashtag in your tweet. Don’t self-promote right off the bat, but if you are having some good conversations, feel free to put a link to your latest song. People will likely check it out.
A really good way to use Twitter, which not a lot of people utilize, is using videos and/or photos with tweets. Studies show that tweets with visuals get more retweets, likes, etc.
Use a dope photo to promote your new song, or a screengrab from the accompanying music video that makes people curious.
4. Get on Spotify Playlists
The most powerful Spotify playlists you can land your music on are the playlists made by Spotify. Why?
Because people who don’t know where to look for music go to Spotify’s homepage to browse for music.
They see the carousel of playlists that Spotify rotates throughout the week (you’ve seen them: Discover Weekly, Fresh EDM, Young & Free, etc.) and choose from those.
There is usually an eclectic mix of playlists.
Reach out to the staff at Spotify and make sure to keep following up if they don’t reply.
Persistence (ahem, annoyance) is key in this business. Or any business, really.
If you come across a playlist by another music influencer (Filtr, for example) that has a lot of followers, reach out to them as well. This is key to getting your music heard.
5. Reach out to Music Bloggers
Some music bloggers have a promoted music section where they showcase new talent.
Often times, you can pay to get featured on their site.
For others, if they are fairly new blogs, they will just put your music on their site if they think it’s good!
Send the music blog a message and ask them to feature your music. Chances are, they are always looking for content and will be glad to put your song in one of their posts.
6. Grow Your Social Media Following
I know what you’re thinking: DUH. But just listen for a sec. There are very strategic ways to do this, that you wouldn’t necessarily think of.
And no, I’m not going to tell you to buy followers because that’s lame and very transparent.
What you need to do is spend some time following users that you want to follow you. How do you find these people? Well, go to another artist’s profile in your genre, click on their followers, and just start followin’ away.
This way, you’ll be gaining followers who love music and will be interested in learning more about your music once your profile is on their radar.
Another way to grow your social following is making sure to provide value to your followers. This means: using a lot of relevant hashtags (I recommend over 11) so that you’ll pop up on their explore page, commenting on their photos with a sincere comment, or DM-ing them to tell them about your next show.
Even asking them their opinion on your song is a great way to open the conversation.
Think of social media as mirroring real life. What would you want someone to say to you in order for you to start following them? (Not literally following them, you creep)
What kind of value can you provide them so that you can potentially become friends?
7. Work on Your SEO
If you don’t have a website yet, I HIGHLY recommend it. Make Google your friend.
Before I learned SEO, I was quite afraid of it. It was this big, scary monster that had big, scary words and concepts associated with it. But you just have to learn how to play the game of SEO.
Oh, P.S. SEO means Search Engine Optimization.
If you don’t know anything about SEO, I am here to teach you some very important concepts.
As far as SEO for music goes, links are going to be your main focus. This means getting music bloggers, online music magazines, etc. to link to your song and/or website.
Links make your website rank higher in Google. Think of it as the best form of currency to get your site seen by Googlers everywhere.
Your goal is to get as many shoutouts on big music sites as you can, because those links are considered better by Google (because bigger sites generate more visitors).
Basically, the higher the traffic a site gets and the amount of links a site has makes it perform best in search engines.
All of your social media efforts will really help in this. Music blogs are always looking for new music. So is the general population of music lovers.
So land yourself on one of the popular music blogs, and you will get a link back to your site. This is the best way to get noticed by Google!
I hope you learned some good marketing tips today! Comment below if you try any of these tactics, and how they work for growing your following.